PRESS RELEASE FOR El Dorado Media FOR IMMEDIATE RELEASE CONTACT:         Ted Hendricks, Owner             El Dorado Media             P.O. Box 4886             El Dorado Hills, CA 95762             916-719-4343             eldoradomedia@sbcglobal.net El Dorado Hills, CA – February 14, 2004 – Introducing the Daddy’s Tool Bag! El Dorado Media introduced a new product, the “Daddy’s Tool Bag,” on February 28th and 29th at the Sacramento “Yeah Baby Family Expo.”   The “Daddy’s Tool Bag” is an instructional “home improvement” style video that teaches new dads how to care for a newborn, bundled with a stylish bag that will hold all of his new baby “tools”!  The video features two “Do-It-Yourself” dads demonstrating essential techniques of newborn care.  The “tools” introduced in the video include diapers, nasal aspirators, fingernail clippers, receiving blankets, and more.  Reminiscent of home improvement show formatting, the baby care “projects,” such as bathing or diapering, receive a “Challenge Rating,” indicating the level of difficulty by displaying tool bags, up to a maximum of four bags for the most challenging task.  From the workshop set to the no-frills talk, the format appeals to the often-overlooked new father.  This product makes a GREAT GIFT! Ted Hendricks and Greg Moura, the “Daddy’s Tool Bag” video hosts, would welcome the opportunity to provide an interview to your publication.   An article featuring the “Daddy’s Tool Bag” would appeal to your readers by: Showcasing a local business whose video product features El Dorado and Sacramento County locales and people Telling a story of entrepreneurship Highlighting a useful and educational product that will greatly benefit young families—a key demographic for your advertising base Please contact Ted Hendricks regarding setting up a meeting, receiving a sample of the product, or getting answers to other questions regarding the product. For further information, please visit: http://www.daddystoolbag.com